Marketing 101

Wednesday, July 11, 2018
8:30 AM - 12:00 PM (CT)
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Hannah Hilker
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 In this introductory workshop, we will challenge some of the myths about marketing that you probably encounter every day, like “my business targets everyone.” You will learn the fundamentals of marketing that are NOT consistent with these myths and how to implement them in your business to be more effective and efficient with your marketing efforts, including STP (segmentation, targeting, positioning), strategic and tactical marketing decisions, database marketing, and marketing as a science and an art. We will also discuss what is new in marketing today and what you should be prepared for in the future. The workshop will include activities to practice what you learn! Registration can be found at

This workshop will be held at Hansen Entrepreneurship Hall. 

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