Intro & Intermediate: Facebook Marketing for Business

Wednesday, January 10, 2018
8:30 AM - 4:30 PM (CT)
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This interactive workshop will teach participants how to make their Facebook page excel at driving traffic and increasing engagements. We will look at what Facebook can help you accomplish and how to get followers to your Facebook page. You will learn how to create and curate creative content that will resonate with your target audience. Finally, you will use Facebook Page Insights to identify your best content and be more cost-effective and efficient with your Facebook marketing.

Intermediate Facebook for Business builds upon what participants have learned in the Intro Facebook course offered in earlier in the day. You have your Facebook page up and running, and now it is time to get more sophisticated. In this workshop, we will learn about Facebook apps and how to use them to run contests and promotions, add email subscribers, integrate your Instagram feed, and offer customer support. We will discuss why it is important to use Facebook advertising to reach your target audience, the basics of Facebook advertising, the different types of Facebook ads you can run, and the elements of a perfect Facebook ad. In addition, we will look at Facebook Ads Manager to help you be more effective and efficient with your Facebook marketing.

Both workshops require the use of a laptop computer & will be held in the Memorial Union Stouffer Lounge. 

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